BTR takes pride as the Official Distributor
for Elora hand tools in the United States.
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Established in 1989
BTR History
BTR began as a Snap-On dealership in April of 1989. After 3 years, BTR redirected its focus and began specializing in tools for the auto
body industry. This focus has evolved to include importing high quality products from the European market for use in many different
industries. BTR has been designated the exclusive US distributor for tools and equipment for Elora Werkzeugfabrik and ANI SpA. BTR
takes great pride in representing these fine companies, and looks forward to a continued successful partnership with them. Additionally
BTR Distributors enjoys recognition by the Veterans Administration, as a Veteran Owned Business Enterprise.
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Elora-Werkzeugfabrik GmbH History
Elora-Werkzeugfabrik GmbH was founded in 1924 by Erich Rauch, in Remscheid, Germany, in the heart of the German Tool Region.
Despite the economical problems in Germany at the early part of the 20th Century, Erich Rauch started to manufacture Stilson Pipe
Wrenches, Chain Pipe Wrenches and Swedish Pattern Pipe Wrenches, in the cellar of his parents home.
In 1928, as his business grew, he purchased land and built a plant with a larger manufacturing capacity, which included packaging
facilities to meet the requirements of his fast expanding business. At the beginning of the 1930's, Elora employed 12 people and continued
to grow, up to the beginning of the second World War. After the war, Erich Rauch only had 11 employees, but to meet the ever increasing
demand for Elora products and the expansion of his product range he again extended his manufacturing facilities.
In 1948, the new "Deutsch Mark" was introduced, and the demand for Elora products grew. The company expanded from 28 employees in
1948, 42 in 1950, and 133 in 1955. During this time spanners, tool boxes, tool cabinets and adjustable spanners were introduced to the
Elora range.
In 1958 Elora opened a second plant at Munk futher expanding the Elora production capacity to meet the increased demands.
In the 1960s' Erich Rauchs' sons Karl-Herman and Erich Jr. joined the company as principles, continuing the tradition of a family owned
company. The family continued expanding the facilities over the years to the current range of 4600 line items.
After the death of the founder, Erich Rauch, in May 1986, his two sons, Karl-Herman and Erich Rauch, continued to run the company being
appointed Managing Director. In 1994, the commercial, warehouse and packaging departments moved into a bigger and more modern
building in Remscheid.
In 1998 the third generation of the Rauch Family, Mrs. Bettina Rauch-Lach and, Mr Andreas Rauch, joined the company, continuing the
family owned tradition. In 2002 Andreas Rauch was promoted to General Manager after the unexpected passing of Karl-Herman.
Today Elora, maintains modern plants at Remscheid and Munk, with a workforce of 230 people, producing a product range manufactured
to the highest standards of quality.
At Bloomer tool you may buy online; industrial, construction, plumbing, electrical, automotive, autobody tools, wrenches, ratchets, sockets,
extentions, screwdrivers, pliers, nut drivers, torx, slugging wrenches, spanner wrenches, industrial tools, hex drivers, tin snips, adjustable
wrenches, Gravity feed HVLP Spray guns, flare nut or line wrenches, offset box wrenches, c clamps, auto body dollies, autobody hammers.
lug wrench, nippers, dikes, combination wrenches, duck bill pliers, caulking guns, phillips screwdriver, combo wrench, straight edge,
protractors, auto tools, starter, obstruction wrenches, measuring tools, T handle nut driver, automotive tools, XZN bits, allen keys, grip ring
pliers, circle clip pliers, striking wrenches, seam sealer gun, car body tools, needle nose pliers, german tools, grip pliers. Special tools for
Mercedes, BMW, Audi, VW, Volvo, Volkswagen, Caterpillar, trucks, cranes, ships. vixen files, body files, hose clamp pliers, vernier calipers,
plug weld pliers, wad punches, bolt cutters, diagonal cutters, geared head power multiplier, ring spanner, brake spring pliers, spark plug
sockets, chisels, battery terminal puller, adapters, adjustable face pin spanners, hook spanner, pin spanners, radius gages, strap, spud,
wrenches socket sets, body spoons, door trim panel remover, door spring clip tool, oil filter wrench, engineers scriber, flange steel square,
body spoon, heel dolly, toe dolly, comma dolly, bending iron, hand anvil, radius gage, precision center square, marking gage, auto body
hammers, auto body dollies, and special auto body tools. German industrial quality hand tools.
ELORA goes to the U.S. for the first time.
For the first time ever ELORA participated in the National
Hardware Show in Chicago 11.-14th August, 2002. There was a
fantastic response and we were delighted by the large number of
visitors which leaves us very confident of increasing our market
share in the U.S. In co-operation with Mr. Glen Bloomer - Director
of our official Importer BTR Distributors, all the advantages of the
high quality "Made in Germany" were explained and
demonstrated to the visitors. We would like to take the
opportunity to thank all visitors for the time they spent on our
stand and the interest they have shown in our product range.
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ELORA Werkzeugfabrik GmbH
Founded in 1924 manufacturers
of top quality German hand
tools
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